Define the purpose of your business.

The purpose of Gutenberg Press is to make a profit, like any other business. They business started in a small garage. When it started to grow they end up in the building where it is located now and they have about 100 employees that are with the company for over 10 years.
In order to make a profit it is very important for the company to serve their clients the best they can. Therefore they work according to the quality management system of the Malta Standards Authority, the ISO 9001:2000. They have the certificate from this organisation that proves that they follow these standards. This is helpful for the clients to know, because you can look up the information about this certificate on the website of this organisation, so that you know what standards they follow and that not just any company gets a certificate like this. Then when there is something wrong and the clients has a complaint, they always record it even if it is not justified. In this way they can keep track of how much it occurs and if it is effective to do something about it according to the costs they make and save and the quality of the products. Off course when a complaint is justified they make sure that they find a long-term solution and make sure that the client also feels happy with the solution.
Most of the orders the company gets are orders from the United Kingdom. About 54% off all that is produced in the company is exported and the main client is the United Kingdom. What is very important for the United Kingdom clients is that every pallet the company ships is according to their delivery rules. They have very strict rules that they need to keep in mind, because otherwise clients may not accept the products or they need to pay a fine. This is mostly a lot of money for something small like a pallet that is a few centimetres to high.
Then only 33% of the production is for local clients and that leaves 13% for the client Playmobil. For Playmobil we produce the small leaflets that you find in the boxes.
Now the purpose of Gutenberg is to penetrate the European market. They want to start with the Netherlands and Belgium. In the Netherlands they have a contact person of the company that is busy with visiting potential clients and giving the company market information, so you can look at this person as a sales representative of the company. They have also someone working in Italy for the Italian market, but it has not been so successful as in the Netherlands and Belgium. In short term they will start in Germany with the same strategy as they do in the countries I mentioned above.